|David Metcalf : The Change Bridge|
I've tried to signal change with a slightly more professional-looking blog based round my new logo I'm still fond of the old Digital Glue logo - for me it has double-take humour of Magritte's celebrated pipe, and an attractively hand-made quality
But its linear design means that though it works as a heading it doesn't do the job as a logo very well. Not for nothing are the majority of logos roughly square or circular. They need to work with a design:
- top, middle or bottom, left or right;
- on headed notepaper, business card, billboard or van.
- be recognizable large or small.
- black and white or in colour
Unfortunately, not having an acclaimed artist on tap, I had to set about the process myself. Keen to get away from the glue bottle image and think afresh, I began playing with a monogram using the initial letters D and G. Capital letters produced pleasant but dull monograms. But once I played with lower-case the visual similarities between the two letters were immediately apparent, and I began to explore ways of making the letters symmetrical images of each other. By this time I was working digitally using Paint.net - the curve tool allows subtle refinements of line without re-drawing. Flipping the image allowed me to check it worked as both d and g. Moving the new symmetrical images around in relation to one another I realised that the circular part of the letters could be shared and HEY!...the image had an instant appeal before I fully realised why - the image could be read as:
or a head with two embracing arms (seen from above).
What clearer statement of values did I need? Seeing, hearing and reaching out to embrace ideas.
Next... to the cartouche. Squares and rectangles contradicted the curving nature of the image. A circle left an uncomfortable space to the right, so an ellipse it must be. I love green , but deep greens, so using deep green image probably meant working with paler greens or complimentary red, (less good) elsewhere in a design using logo. Blue is somehow respectable (think policeman) but can be a little cold, so how about a warm blue? Fiddling about with selected areas and a bevel tool added a pleasingly organic quality to the image.
I know myself well enough to know I won't stop fiddling with the image. But that's it for now. Just don't be surprised if you come back next week and my blog is themed pink...